About ET
Live by the maxim: Never try, never know.
Mostly dreaming up ideas and learning along the way while at it.
Mostly dreaming up ideas and learning along the way while at it.
ET = Elvin Tan. Welcome to my website. This is not a CV
of what I've done in the past but more about
looking forward, what interests and inspires me next.
Speaking of moving forward, I've been massively influenced by Miles Davis' thoughts on always creating the next thing. I found the life & times of this music legend to provide impactful inspirations in my life.
Speaking of moving forward, I've been massively influenced by Miles Davis' thoughts on always creating the next thing. I found the life & times of this music legend to provide impactful inspirations in my life.
Don't play what's there, play what's not there.
Miles Davis
Accenture <> Jixie
Chief Business Officer leading Jixie to an
acquisition by Accenture. See news
here!
with the Play team, and later working on
YouTube's partnerships in APAC. Almost
certainly a CV-enhancer move, it turned out truly to
be an incredibly steep learning curve with an
amazing learning experience.
Rdio
as the General Manager of Asia, and subsequently
acquired by Pandora. This is the culmination of
years of work and experience in the industry, to
build a team and launch a great product while having
really
fun moments!
Scoreloop
head of Asia to launch the social gaming platform;
acquired by Blackberry
- just so they shut it down. Good thing I chose to
move on then, or back into digital music.
Sony Music Asia
as business development director; pioneering mobile
music content services for Asia. Great experience
across 10 Asian markets, dealing with getting
buy-in.
Reciprocal
as the lead for Asia, expanding digital rights
management (DRM) solutions; unannounced and
absorbed by Microsoft.
Audioload
Co-Founder; launched one of Asia’s first digital
music services - even before MP3.com with VC
investments from China.com. Ultimately a failed
venture, this ended up as an expensive lesson in
MBA, to understand P&L, and all about timing.
Remains as seen on
Wayback machine!
Previously On...
Spent 2 decades working on a bunch of tech stuff across APAC, previously worked in China, Hong Kong & Japan.
ET's verve (and daydreams)
Innovation,
in general.
Kept awake thinking through how to make
things
come alive to create that "child-like wonder" moment.
come alive to create that "child-like wonder" moment.
Web3/Blockchain/NFTs
Our worlds today are increasingly mashed between the
real and unreal, connecting mixed realities with
"meta-universes" into an
omniverse. Driven to better
understand and contribute to this growing phenomenon
that has implications on future generations, while
moving away from centralized networks.
Future OS
Operating system for the world that is rapidly moving
beyond handheld devices
Health/Med-tech
Growing rapidly into the sandwich generation means
recognizing the need to innovate on tools,
solutions, and services that will take care of the
aged, the young, as well as parenting needs.
Education-tech
Rote learning is of the past, a factory system
churning out workers in an industrialized society.
Learning to learn, acquiring knowledge is the
future, leveraging tech and innovation to
personalize learning, adapted to every unique
learner. My stint at leading
Knewton
provided insights to achieve democratized education
for all.